Ctrack is a leader in the world market of fleet tracking and management solutions with majority presence in the UK, Europe, and Africa. Our job was to evolve their brand recognition into the US market.
We told their story with a series of animated graphics videos showcasing their solutions for the US market. This video showcases the important features of Ctrack’s fleet-tracking strategies. It resulted in increased awareness of the company’s offers and increase in sales.
This video was also utilized in conjunction with digital media campaigns including pre-roll video, paid social media campaigns, and marketing automation.
Additional services provided for Ctrack projects included scriptwriting, custom design, motion graphics, voice-over recording, audio sweetening, corporate landing page design, social media marketing, media buying and email marketing.
Social Media Marketing
At VUP Media, we know how important it is to utilize all marketing channels in order to target new leads and re-touch existing leads. With social media marketing and advertising, we were able to help Ctrack reach their targeted audience with a more specific call-to-action, providing optimal results. These social media advertising campaigns helped them obtain new qualified leads, while also helping them re-touch and close on leads that were previously engaged through email marketing. Talk about full circle!
With all of the marketing efforts we deployed for Ctrack, we needed a way to keep the conversation flowing with their customers and leads in a more personalized manner. With marketing automation, we were able to track the behavior of their leads and send personalized automated emails that were directed towards their individual interests.