The VUP Team took on the task of revamping the Chelo’s brand full circle. From bringing its old logo to life, refreshing their menus, producing fun TV commercials, re-designing their website, and managing their social media platforms; we marketed the Chelo’s Hometown Bar & Grille brand to a younger demographic.


The Chelo’s Corporation has given VUP Media the opportunity to use the digital age and popularity of the internet to create a website that is impactful in design and graphics. With 8 locations under the Chelo’s umbrella (plus Rhody Joe’s and Chelo’s Banquets & Catering), we developed a comprehensive website that gave each location a presence. In conjunction, we developed a backend CMS that allows users to manage specific content areas within the site, ensuring relevant content is top of mind!


For this television commercial, we provided Chelo’s with many of our services. At VUP Media we have a complete in-house staff that works on writing, production, editing, and distribution from concept through delivery. We apply strategic planning to aid every client in creating television ad concepts and scripts to bring a well developed message to a wide audience. Through successful Media Buying, we make sure our clients’ messages are in the right place at the best price. VUP Media truly is your one stop source for all of your advertising needs.


We integrate every aspect of visual communications through our graphic and print designs, providing Chelo’s with comprehensive campaign assets – brochures, menus, check presenters, caddy cards, in house marketing collateral—all for cross promoting on multiple platforms whether it be online, digital signage, print, or social media.

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