Digital Advertising Category

VUP History Lesson

VUP History Lesson

A Brief but bold History Lesson VUP Media Milestones We are having our cake and eating it too as we gear up to celebrate VUP Media’s 25th Anniversary! Today we ...

Marketing Funnel

Marketing Funnel

Marketing Funnel Building an Effective Process A marketing funnel is a model to visually organize moving consumers through various stages to complete a purchase. Much like the consumer ladder theory, ...

What’s The Difference Between Inbound and Outbound Marketing

What’s The Difference Between Inbound and Outbound Marketing

Inbound vs. Outbound Marketing   Tell Me the Difference! What is Inbound? There are two types of marketing strategies: inbound and outbound. Inbound marketing is a relatively new style of ...