‘Ranking’ refers to where your website appears in search results. The higher the rank, the more traffic will come to your website. It is best to have the top three ranks on search engines. For example, if you are a dog breeder, you want to be ranked number one when people search ‘dog breeder’ online.
Having a higher rank (also known as a position) on a search engine will help expose you to more people. It can bring more customers to your site and eventually result in more sales. Let’s put it this way- the first position or rank receives about 42% of all click-through traffic. For example, if your competitor is ranked above you, they are essentially taking business opportunities away from you.
There is a multitude of ways to show what you are ranking for and what your position is:
Simply Google keywords associated with your site and you can see where you are ranking. Use search inquiries that are associated with your business. Keep in mind searches may be different depending on your location
There are a variety of tools professionals use to dive deep into the rankings of a specific business. These tools allow you to find out organic rankings, track history of rankings, and even show what your competitors are ranked for. However, these tools are generally not priced for public use.
The best way to rank higher in search engines is to focus on search engine optimization (SEO). SEO is a tactic that many digital marketing professionals use to help their clients’ ranking and increase traffic to client’s websites. This includes writing strategically, optimizing your homepage, building out landing pages, etc. There are both onsite and offsite techniques to increase your rankings.
Competition on the web is higher than ever. It is important to be knowledgeable on the topic of SEO and to have a strategic plan for ranking. After a few months, you will start seeing an increase in your rankings. For more information about this topic, or if you are interested in our SEO services, call VUP Media today at 401.949.8000.
We are storytellers, strategists, planners and artists. VUP Media is made up of digital strategists that help create and execute an array of your digital media and marketing needs. Under one roof and usually at one table, our team plans, produces and places your brand and assets across all platforms. Headquartered in Greenville, Rhode Island and Delray Beach, Florida, VUP Media is a full-service Digital Media and Interactive Solution agency. We have a multitude of services that will take your brand to the next level in the digital world. Call 401.949.8000 or visit vupmedia.com for more information.