Landing pages are web pages with the primary intention of getting your business new customers or clients. This one pager focuses on a single objective to lure people in your target audience to perform a desired action. In simple terms, landing pages help get information from the people interest in learning about your business and the people who would like to purchase your product or service.
Your website serves a general purpose for a variety of audiences. Landing pages on the other hand, offer promotion or persuasion of a very specific message. For example, let’s say you are a fitness center looking for new members. By creating a landing page that’s has the sole purpose of gaining leads for new membership, you increase the probability of actual leads filling out your form.
A landing page is designed to specifically work with a marketing campaign. Campaigns are processes that help lead the customer to your door. The customer experience usually goes something like this:
*Bonus: you now have a point of contact for future retargeting campaigns!
We research and implement best practices for landing pages for all our clients. This includes optimized language, video, graphics, and forms. Try tailoring your landing page to attract customers interested in your service or product.
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We are storytellers, strategists, planners and artists. VUP Media is made up of digital strategists that help create and execute an array of your digital media and marketing needs. Under one roof and usually at one table, our team plans, produces and places your brand and assets across all platforms. Headquartered in Greenville, Rhode Island and Delray Beach, Florida, VUP Media is a full-service Digital Media and Interactive Solution agency. Our 3,000 sq. ft studio is home to four post-production suites, an audio recording studio, and a unique team of creative marketing professionals, motion graphic animators, and web developers. We have a multitude of services that will take your brand to the next level in the digital world. Call 401.949.8000 or visit vupmedia.com for more information.