Over 60% of searches taking place on mobile devices every day. It is a huge disservice to your company if the website is not designed to adjust to both desktop and mobile devices.
What is a responsive website? A site that adopts to any screen size and any device type with no horizontal scrolling. A responsive website is different than a mobile friendly website in that a mobile friendly website might still have glitches and be harder to navigate compared to a responsive website. 57% of internet users say they won’t recommend a business with a poorly designed mobile site.
The old way of working around this problem was for businesses to create two websites: one for desktop users and another for mobile users. Many companies still use this method today but having two separate websites is time consuming and hard to maintain. Having one website creates an increase in traffic and the ability to track mobile users. Consequently, it also guarantees content information is the same for all viewers.
Having one, responsive website will not only save you time, but it creates a seamless experience for users whether they are viewing it on their laptop or phone. This makes it easier for users to navigate around your site and encourages them to come back.
The most important argument for upgrading to a responsive website is improvements seen in SEO efforts. Responsive websites rank higher on Google and other search engines. In 2015, Google updated search engine algorithms which will now take in a websites mobile responsiveness as a ranking signal. As of 2016, Google also introduced the concept of mobile-first indexing (which is officially live March 2018). Websites not optimized for mobile devices will continue to experience a decline in their search engine rankings.
It is easy to conclude that responsive websites are superior in ranking to just mobile friendly. But that does not mean all responsive websites are created equal. Websites that offer a better experience to the mobile user will prevail in the digital landscape that is shifting more in that direction.
To learn more about responsive websites, watch the video in this blog!
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