As a service provider, product manufacturer, or supplier; building a positive online presence is key in strengthening your brand. Internet marketing is no longer limited to creating company websites that are used to inform your on-the-go consumers with your contact information. We are amidst the Data Age; which takes the everyday users’ tasks to the next level by making searching, watching, and sharing of information fun and as simple as possible. People don’t only read information displayed on the internet, they watch it.
Video is not a new concept, it has been around since the 1800s when the first device known as the “wheel of life” was patented. Given that it only portrayed moving drawings or photographs, the world of motion pictures and realistic portrayals have come a very long way. Now, we can depict a story in a million different ways; from photo montages, cinematography, and motion graphics, to animation; the possibilities are endless!
If you or your company are already pretty engaging on the internet, (with social media marketing like the platforms Facebook, Twitter, YouTube, Blogspot, Linkedin, Pinterest), or email marketing you have already set yourself up for success. In 2012, ranked at number 2 for total visitors was YouTube [Facebook at number 1] with 4 billion online views per day. It only makes sense to follow the trend and publish your story on YouTube too. In order to take full advantage of this valuable resource, your video should be informative, different, eye-catching, fun…and most importantly, viewable on the internet.
With 2.4 billion users who access the internet and nearly half (1.6 billion) of them who use it to gather information that will lead them to make a final buying decision; your professional video should be front and center, right where people are looking.
Although we can come up with an infinite number of reasons a professional video works well for internet marketing; we have narrowed them down to our top 5: