There are so many options to choose from when it comes to publishing, posting, and sharing your video content on the Internet. Luckily for you, we’re here to help you weigh your options to get your company’s video content online, seen, shared, and promoted!
The great thing about social media is that it doesn’t necessarily have to cost you money toinvest in. You can create a Twitter or Facebook account in virtually minimal time. You can rest assured that your customers who have “Followed” or “Liked” you are seeing your posts since they probably check their accounts daily…actually probably much more often than that. Since Twitter and Facebook are the dominant social media sites, finding ways to utilize them in tandem to increase your videos exposure to your personal or company’s target audience of viewers is very important.
Facebook is a fast growing option for posting videos. Way back in June 2012, Facebook rose 11% to 49 million viewers! This means that there are a ton of eyeballs online in this platform; so the opportunity in using your Facebook page to attract your fans to a newly uploaded video is the perfect way to gather views and generate interest. It’s measurable too; allowing you to gauge fans responses to your videos with comments, likes, and sharing options.
Vimeo with over 21.4 million viewers has moved its way in to the upper echelon of video sites and is one of the top 10 websites to upload your video to. It’s the place to be socially and a highly visible platform to publish your video content, especially if you’re looking for strong audience engagement, a great deal of views, and viewer interaction.
Google is still the King, though, with over 154.5 million viewers in June 2012. Essentially they are crushing the competition by way of audience base. So, if you want the best chance of gaining exposure to your videos and viewers, Google’s sites, like YouTube, should also be top priority on your list of social platforms to post your videos.
YouTube is top of mind when searching, watching, sharing, and embedding videos! It’s still one of the best websites to upload your video to. Posting your videos to this social platform gives you the ability to maximize your exposure unlike any other service. With the ability to make a video public to everyone, this allows you to get additional views, while capturing an additional audience and stronger following of your brand of your videos.
When you’re publishing your next video, just think of how important it is to upload your content to these top sites! The additional exposure your videos will receive and expanded audience base are priceless. facebook, twitter, YouTube, vimeo!
But, don’t just stop there; where ever you decide to post or publish your video content to, spend a little more time and take it a step further by branding and customizing the look of your facebook, twitter, vimeo, and YouTube channels. Why not ensure that your branded look coincides with your website! Make the most out of the exposure with not only awesome video content; but a look that viewers will remember you by.
Reports show that that online video advertising is exploding and is now more popular than ever before. This is not surprising in our crazy lives, most of us have resorted to watching the web vs. reading it… so hop on the band wagon and start post your videos online today!