In conjunction with the official opening of Metro Fiat, the only Fiat dealer in Rhode Island; VUP Media executed a short Fiat brand "teaser."  Post-opening, the Fiat campaign continued with multiple customer testimonials. Commercials included testimonials by Roller Derby girl, "Baby Fighterfly", an introduction spot with owner, Michael Grieco, and a testimonial by the first Fiat owner.

This ''teaser" video was in conjuction with the branding television campaign that lead up to the official launch of the only Fiat dealer in the state of Rhode Island.  VUP Media provided video production, post-production editing, and media buying services.