Selling, whether a product or service, is considered an art of persuasion. Persuasion in that you meet and talk to people about how your goods are the best solution for their needs. It takes great skill and patience to persuade a particular customer to avail your offer.
But where is the line between manipulation and persuasion? With an effective, promotional business video, the visual elements of persuasion can help drive your message home to consumers. Master patience in persuading a particular customer to avail your offer.
There’s a fine line between manipulation and persuasion. In business, persuasion pertains to emphasizing the benefits of the products over its features. Sales people should be able to identify the problem to the consumers then and show them why the product or the service provides the best solution to their problem.
Then, there’s manipulation. Manipulation happens when the sales person is more concerned with sales and profit of the product or service rather than the advantages of the products they’re selling. Because of being too adamant and insistent to make that sale, these businesses come off as pushy, which annoys prospective customers.
Effective demonstration is the ultimate key to proving to your current customers as well as potential ones what your product or service can do and how it can be helpful to them. Today, consumers are smart enough to see and decide whether the price and value of what they’re paying and buying is worthy of their money.
Make sure you that your messaging shows your intended audience that what you’re offering will give them the value they’re seeking!
Hire an experienced video production company; create a web commercial or website promotional video that will show the effectiveness of your product or how time-saving and energy-saving it can be. You may also want to consider a video testimonial of your loyal customers talk-ing about how they’re thankful or happy with your products and services, and the solution it provided to their specific problem? There are endless ways to persuade consumers – all it takes is a little creativity.
Bare in mind, you’re building a brand image to prove to your customers that your products and services are a cut above the rest. So, invest wisely! A cheap video, will give your brand a cheap image, and more than likely you’ll have poor results with your new video.
Like anything else, you get what you pay for! Hiring a professional video production and marketing agency will create a powerful selling strategy to persuade your target audience, thus increasing the success needed to sell more products and services.