As another wave of Trade Show Season draws near for many, our team reviews some of our ideas on what works best for Trade Show Presenters. In the coming months various industries offer a number of trade show events & conventions for industry segments including Manufacturing (Robotics, Textiles, Medical, and Plastics), Energy, Fashion, and Gaming.
Depending on which event you attend; there are three core reasons your company may be in attendance. One, you want to gain customer insight/retention; two, you would like to define your brand to an essential audience; and three, your goal is to grow market share within your industry.
With these in mind, the following steps will help YOUR business win over those trade show attendees.
2. EDUCATE your attendees on your business’ service/product with marketing materials that are informative, visually appealing, and to the point.
3. MEMORABLE booths that include a pleasant and knowledgeable staff to convey their business will leave a positive, lasting impression.
4. GATHER contact information and notes on key interests as future talking points. Even though you give out your business cards/pamphlets/souvenirs; the line of communication should be 2-way.
5. FOLLOW UP with those who attended; ensuring that lasting impression goes a long way. You will get the greatest ROI by making sure your company remains top of mind.
In all, no matter what reason you have to present your team at a trade show event; your design and sales force is advantageous to your entire organization. On average, visitors participate in 3 trade shows per year, spend about 3 hours on site, and visit 25-30 exhibitors’ booths…giving you 5-15 minutes to make a positive impression.
How can accomplish the majority of these tasks provided? By utilizing a professional trade show video! You can showcase your brand professionally, educate your audience within 5-15 minutes, ensure your brand is memorable, and give your sales team many valuable talking points that will enable them to gather contacts for a well-informed follow up down the road.
Let our professional team of communications specialists, videographers, motion graphic artists, and developers show YOU how we can plan, produce, and deliver your next trade show video. Visit us at VUPMedia.com for samples of work; or contact us at firstname.lastname@example.org today!